Content Marketing Executive

At XTM, we build technology that helps enterprises connect with global audiences faster and more efficiently. Our Translation Management platform enables organizations to automate and streamline every stage of the localization process.

We believe exceptional content experiences are essential to how modern B2B marketing performs. That’s why we foster a collaborative, fast-moving, and inclusive culture where innovation, experimentation, and execution excellence are encouraged. Our mission is to become the leading enterprise Translation Management System — and we’re looking for AI-first content marketers who want to help scale that journey.

The Role

Hybrid working requirement: Candidates should be able to attend our Marousi, Athens office at least once every two weeks. Please note that travel or commuting expenses will not be covered for candidates residing outside Attiki or outside a reasonable commuting distance.

We’re looking for a Content Marketing Executive to help power XTM’s global content engine through high-quality, execution-focused content creation and distribution.

This is a highly hands-on role focused on producing compelling content across multiple formats and channels to support brand awareness, demand generation, lead nurturing, and pipeline growth. You’ll work closely with product marketing, growth, design, and subject matter experts to turn complex localization and AI topics into engaging B2B marketing content.

AI tools are central to how this role operates. We’re looking for someone who already uses AI-assisted workflows daily to improve content ideation, research, repurposing, editing, and production efficiency.

This is not a strategy-only content role. You’ll be actively writing, editing, optimizing, repurposing, publishing, and supporting the distribution of content that directly contributes to marketing performance and business growth.

What You’ll Be Doing

Hands-on Content Creation

Long-Form & Campaign Content

• Write and produce high-impact marketing collateral including ebooks, white papers, blog posts, case studies, customer stories, and thought leadership content
• Translate technical product capabilities and industry topics into engaging, audience-friendly narratives
• Support demand generation campaigns with compelling content tailored to different funnel stages

Social Media & Email Content

• Create engaging copy for social media channels to increase brand visibility and audience engagement
• Draft copy for email marketing campaigns, nurture workflows, and promotional assets
• Support campaign messaging consistency across multiple marketing channels

Website & Content Operations

Website Content Management

• Draft, edit, and maintain website content aligned with product messaging, campaign priorities, and SEO best practices
• Collaborate with marketing stakeholders to update and optimize landing pages and web copy as campaigns evolve
• Ensure content accuracy, consistency, and quality across digital touchpoints

SEO & Discoverability

• Optimize content for SEO, GEO, and AEO principles to improve organic visibility and discoverability
• Support implementation of content optimization recommendations based on keyword research and performance insights

AI-Enhanced Content Production

AI-Assisted Workflows

• Use generative AI tools to accelerate content ideation, drafting, summarization, repurposing, and editing workflows
• Apply AI-assisted processes to improve speed, scalability, and operational efficiency while maintaining content quality
• Stay current with emerging AI tools and evolving content production best practices

Content Repurposing & Multimedia Support

• Repurpose webinars, reports, research, and long-form assets into short-form content, social posts, infographics, and multimedia scripts
• Collaborate closely with design and product teams to transform technical insights into accessible marketing materials

Distribution & Performance Support

Content Distribution

• Support distribution of content across owned, earned, and partner channels
• Coordinate publishing schedules and assist with campaign execution across platforms

Analytics & Optimization

• Track content engagement and performance metrics to identify optimization opportunities
• Use analytics and marketing insights to understand audience behavior and improve future content performance

Requirements

Experience & Technical Background

• 2–3 years of hands-on experience in content marketing, digital copywriting, corporate marketing, or a related field
• Experience creating B2B marketing content across multiple formats and channels
• Strong writing portfolio demonstrating the ability to produce blog posts, social content, landing pages, case studies, ebooks, or similar assets
• Familiarity with SEO best practices and content optimization principles
• Basic familiarity with marketing automation and CMS platforms such as HubSpot is a plus

AI & Operational Workflow Expertise

• Active daily user of AI-assisted tools and workflows
• Comfortable using generative AI tools to improve content ideation, research, editing, and production efficiency
• Strong understanding of where AI workflows add value while maintaining quality and accuracy

Execution & Attention to Detail

• Excellent English writing, editing, and proofreading skills with strong attention to detail
• Comfortable managing multiple projects simultaneously in a fast-paced environment
• Highly organized with strong ownership and follow-through
• Able to work collaboratively across marketing, product, and creative teams

Nice to Have

• Experience working in SaaS, localization, AI, or B2B technology environments
• Familiarity with content performance analytics tools
• Experience supporting demand generation or growth marketing initiatives
• Experience repurposing multimedia or webinar content into campaign assets

Ways of Working

We’re looking for someone who combines creativity with operational excellence and execution speed.

Execution Excellence

You move quickly, manage priorities effectively, and consistently deliver high-quality work without needing constant oversight.

Attention to Detail

Accuracy, clarity, consistency, and quality matter in everything you publish.

Curiosity & Innovation

You stay current with AI-assisted workflows, evolving content trends, and modern B2B marketing best practices.

Collaboration

You work effectively with marketers, designers, product experts, and stakeholders in a collaborative, feedback-driven environment.

Growth Mindset

You’re eager to learn, experiment, and continuously improve both your craft and your workflows.

Benefits

Why You’ll Enjoy Working Here

We want people to do meaningful work, experiment with modern technologies, and help shape how AI-powered marketing evolves.

Here’s what you can expect at XTM:

• Work at the intersection of AI, content, and global technology marketing
• Help shape how AI-assisted content workflows scale within a global SaaS company
• Collaborate with talented marketing, product, creative, and leadership teams
• Gain exposure to international markets, enterprise customers, and global campaigns
• Experiment with modern content workflows, AI tools, and emerging marketing technologies
• Grow your career through continuous learning and development opportunities
• Competitive compensation & benefits designed to support your professional and personal growth

Benefits may vary depending on location and employment type. Your Talent Partner will provide additional details during the hiring process.

Inclusion at XTM

At XTM, we believe diverse perspectives lead to stronger ideas, better experiences, and more innovative products. We’re committed to creating a workplace where everyone feels respected, supported, and empowered to succeed.

If you require accommodations during any stage of the recruitment process, we encourage you to let us know — we’re happy to support you.

What to Expect from the Hiring Process

We aim to create a hiring experience that is transparent, collaborative, and respectful of your time.

Application Review

Our Talent Acquisition team will carefully review your application and experience.

Introductory Conversation

If your experience aligns with the role, you’ll meet with a Talent Partner to discuss your background, writing experience, AI workflows, and career goals.

Team Conversations

You’ll connect with hiring managers and team members to explore your content creation experience, collaboration style, and approach to AI-assisted workflows.

Final Discussions

Depending on the process, there may be a final conversation focused on growth opportunities, collaboration style, and long-term impact.

Offer & Onboarding

Successful candidates will receive a tailored offer and onboarding support to help them succeed from day one.

Recruitment Notice

Please be aware of fraudulent recruitment activity. Official communications from XTM will only come from email domains ending in:

• @xtm-intl.com
• @xtm.ai
• @xtm.cloud
• @transifex.com